Our Leadership

trade counter service 

"We have always believed that our people are our greatest asset. We are a service business and rely entirely on the creativity, initiative and customer centricity of our people to deliver value to our customers"

Geoff Dahlsen, CEO

Dahlsens delivers trade products and services to the trade building industry throughout Victoria and southern NSW. As a company who has always focused on trade, we’re different to a retail hardware business, and have structured our team to look after the unique needs of our professional builder customers.

Dahlsens can proudly say that, from our leadership team to the rest of the expert team, we truly understand the unique needs of builders.

We value experience and many of our team members have been with us for decades, so our customers can be confident in having an experienced hand looking after them.

Our team of experts includes branch and assistant branch managers, supervisors, trade counter sales staff, goods inwards, drivers, regional managers, area operations managers, account managers, estimators, yard, production assistants, administration clerks and buyers.

This fantastic team is guided by our executives who lead by example to meet and exceed the long-standing Dahlsens culture of customer excellence.

Family owned and operated, the business is led by fifth generation Dahlsens. Delivering excellence in building supplies is central to everything we do.


John Dahlsen



John has 100% ownership of J C Dahlsen Pty Ltd. John works out of our Notting Hill, Melbourne Support Office, and benefits Dahlsens with his 50 years as a commercial lawyer and an MBA from the Melbourne Business School.

John has a strong passion for customer service and an acute business acumen gained from leadership roles such as Southern Cross Broadcasting Chairman and Co-Founder, Woolworths Chairman, ANZ Director and Melbourne Business School Chairman.

“Can do. I will do it now. I will do it with passion” defines John’s approach to work and life.

Geoff Dahlsen



Geoff is a qualified lawyer with a MBA.

Son of John, Geoff began his employed tenure at Dahlsens in 2008. Since then, Geoff has worked to transform Dahlsens into a leading supplier of building materials in Victoria, Southern NSW, metropolitan Sydney, north Queensland, the Northern Territory and in Darwin and Broome.

Geoff oversees the management of the J C Dahlsen Pty Ltd group including Dahlsens, Cairns Hardware, Midcoast Timber and Nortruss. Geoff is also a Director of buying groups Natbuild and Plumbing Plus.

 Jamie Dahlsen



Jamie is qualified in mechanical engineering. Son of former Managing Director Bill Dahlsen (brother of John Dahlsen), Jamie has full responsibility for the management of manufacturing, store operations, merchandise, sales and marketing, finance, HR and O.H & S departments for Dahlsens Building Centres.

Since managing store development of a large number of Dahlsens stores, as well as truss and frame operations and a Directorship role in the Dahlsens family property trust, Jamie was appointed as General Manager in 2013. 

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